Main Street's approach is based on a model developed by the National Trust for Historic Preservation and addresses five components of revitalization: Safety and Cleanliness, Economic Development, Design, Promotion, and Community Organization. Our accomplishments include over 120 façade improvements, our annual Día de los Muertos festival that attracts 90,000 visitors to the neighborhood, installation of public art and streetscape improvements, daily sidewalk cleaning and safety patrols, tree and flower planting, and business assistance for local merchants. For more information about the Fruitvale Commercial District, please visit www.fruitvalemerchants.com.